Jordan Karim

founder of flora & noor

Today’s guest is Jordan Karim, founder of Flora & Noor - the only vegan, cruelty-free and halal-certified skincare brand based in the U.S. Flora & Noor was consciously created to be inclusive and yield efficacious results. The world is diverse and Flora & Noor believes our skincare should reflect that.

Jordan’s hope is to encourage self-care and wellness and provide skincare for those who are looking for products that target the skin concerns of those with melanin-rich skin, those who need to use halal products, and those who appreciate clean skincare.

Since launching Flora & Noor has been featured by Allure, Byrdie, and Bustle - and Jordan is the pitch competition winner of the Rare Beauty Brands x Ulta Beauty x Black Girl Ventures Pitch Competition;

the ESSENCE Festival Of Culture’s New Voices + Chase Pitch Competition; and she is a 2022 Black Ambition Prize Semifinalist.

Flora & Noor is available at floraandnoor.com, Thirteen Lune, Amazon and will be available online at Ulta beginning January 2023.

The beauty of Jordan’s story involves the highs, the lessons and the victories - and we’re here for it all!

So come join the founders table, where beauty is served. You can sit with us!

So let’s get started…